HYPD lets you ask about your ad performance in plain language.

Here are the six main categories of what you can do, with example prompts for each.

1. Reporting & Visualization

Weekly summaries, performance dashboards, graphs and tables.

Summarize last week's performance. Add a graph of daily spend vs. conversions.

Build me a KPI table for the last 30 days by campaign.

2. Analysis & Insights

Understand why metrics changed and find root causes.

Why did my cost per conversion increase in the last two weeks?

Which keywords have the highest cost per conversion?

3. Audits & Optimization

Find wasted spend, irrelevant search terms, and optimization opportunities.

Where is budget being wasted?

Audit my account and give me a prioritized list of fixes.

4. Content & Keywords

Generate ad copy and headlines based on your top performers.

Write 10 new headlines based on my best-performing ads.

Suggest keyword ideas for my top campaign with search volumes.

5. Strategic Planning

ROAS roadmaps and recommendations to hit your targets.

My target ROAS is 4.0 — build me a roadmap to get there.

What are your recommendations based on last month's performance?

6. A/B Testing & Change Analysis

Measure the impact of recent account changes.

What changed in my account last month, and what was the impact?

Compare performance before and after the bid strategy change on the 15th.

Tips for better answers

• Be specific about timeframes — "last week", "September vs. August".

• Name the metrics you care about — ROAS, CPA, CTR.

• Ask follow-up questions — your data stays loaded during the conversation.

• Request the output you want — "as a table", "add a line chart".