Google Merchant Center Connector

Connect your product feed to diagnose disapprovals, pricing, and Shopping performance.

Written By HYPD

Last updated 20 days ago

Google Merchant Center

Google Merchant Center is where your product feed lives. Connect it so HYPD can see your catalog, spot the disapprovals that quietly pull products out of your ads, and compare your prices against the benchmark.

Premium source. Google Merchant Center is available on paid plans and during the trial — it is not included in the Free plan. Each connected Merchant Center account counts as one account toward your plan limit.

Before you start

You need a Google account with access to the Merchant Center account you want to analyze.

Connect Google Ads too. Merchant Center and Google Ads work as a pair: a product disapproved in Merchant Center stops showing in your Shopping and Performance Max campaigns. With both connected, HYPD can trace a Shopping problem in Ads back to its root cause in the feed.

Connect your account

From the HYPD sidebar, click Ad Platforms.
Find the Google Merchant Center card and click the plus button.
In the connections dialog, click Connect another Google Account.
Select the Google account with access to your Merchant Center account.
Review the terms and click Allow.

Note: Google's consent screen reads "Manage your product listings and accounts for Google Shopping" because that is the only Merchant Center scope Google offers. HYPD uses it read-only and never changes your feed.

Permissions

Permission	What HYPD can do
View products	Read your catalog: titles, attributes, price, availability
View product status	See approval status and reasons behind disapprovals
View account issues	Read account-level policy and suspension issues
View performance	Access clicks, impressions, and conversions by product
View price competitiveness	Compare your prices against the market benchmark
View data sources	See which feeds are connected

Example prompts

Which of my products are disapproved, and why?

Summarize my Merchant Center issues by type across the whole catalog.

Which products get impressions but zero clicks?

How does my pricing compare to the benchmark? Show the products where I'm most overpriced.

Troubleshooting

I don't see my Merchant Center account — sign in with the Google account that actually has access; reconnect and pick the right one.
A product isn't showing in my ads — ask HYPD to list your disapproved products; a disapproval removes a product from Shopping and Performance Max until fixed.