Connect Google Analytics 4

Connect Google Analytics 4 to bring website and conversion data into your HYPD analysis — and to answer questions your ad platforms alone cannot.

Premium source. Google Analytics 4 is available on paid plans (see Plans, Billing & Account). Each connected GA4 property counts as one account toward your plan limit.

Why connect GA4?

Ad platforms report their own view of performance. GA4 shows what actually happens on your website. With both connected, HYPD can:

• Analyze campaign and landing page performance from the web analytics side.
• Compare attribution models between Google Ads and GA4 to explain conversion discrepancies.
• Run funnel reports to see where users drop off.
• Analyze ecommerce performance (products, revenue, purchase behavior).
• Look at conversion paths across channels.
• Pull real-time reports.

Connect your account

1. From the HYPD sidebar, click Ad Platforms.
2. Find Google Analytics and click the plus button.
3. Sign in with the Google account that has access to your GA4 property.
4. Authorize read-only access.

Example prompts

Compare Google Ads conversions with GA4 conversions for last month — why do they differ?

Which landing pages convert paid traffic best?

Show me the checkout funnel drop-off for users from paid campaigns.

Permissions

Access is read-only. HYPD cannot change anything in your GA4 property, and your data is fetched in real time, not stored.