HYPD is more than data access.

It ships with skills — built-in analysis methodologies trained by senior Google and Meta specialists — that your AI assistant loads automatically when a question calls for them.

What skills do

When you ask for an audit or diagnosis, HYPD's skills make sure the analysis follows professional PPC methodology instead of generic AI reasoning. For example:

• Budget utilization checks — before recommending a budget increase, verify actual spend vs. cap and lost impression share.
• Spend significance checks — don't recommend cutting a campaign that only accounts for 1% of spend.
• Conversion tracking audits — tiered severity so real problems rank above cleanup items.
• Landing page & ecommerce store audits — structured CRO checklists with ad-to-page message match.
• Meta analysis — correct evaluation levels, learning-phase diagnostics, and creative fatigue scoring.
• Merchant Center feed audits — disapprovals, attribute completeness, and feed quality prioritized by ad spend.
• Creative analysis — describe, tag, and evaluate ad creatives, your own or competitors'.

Do I need to do anything?

No. Skills load automatically based on your question. Just ask naturally:

Audit my account and tell me where budget is being wasted.

Why is this campaign underperforming?

Which of my Meta creatives are fatiguing?

The result: recommendations that are checked against real-world constraints — the way a senior specialist would do it.