How HYPD Works

What HYPD can access, how it analyzes your data, and how responses work.

Written By HYPD

Last updated 20 days ago

HYPD connects to your ad accounts and lets you ask questions in plain English.

Behind the scenes, it fetches your data in real time, analyzes it, and returns insights as text, tables, or charts.

HYPD is read-only. It can see your campaigns and performance data but cannot make changes to your account.

What data can HYPD access?

Campaign structure — campaigns, ad groups, keywords, ads, and search terms.
Performance metrics — impressions, clicks, cost, conversions, revenue, and more.

Typical metrics include:

Metric	What it measures
Impressions	How often your ads were shown
Clicks	How often people clicked
CTR	Click-through rate (clicks divided by impressions)
Cost / Spend	How much you spent
CPC	Cost per click
Conversions	Completed actions (purchases, leads, etc.)
Cost per Conversion	How much each conversion cost
Conversion Rate	Conversions divided by clicks
Revenue	Conversion value
ROAS	Return on ad spend (revenue divided by cost)

Depending on your plan, HYPD can also access Google Analytics 4, Google Merchant Center, Meta Ads, and competitive data sources — see the Platform Connectors collection.

Choosing which account to analyze

You choose which advertiser account HYPD analyzes inside your AI client (Claude or ChatGPT). Control which accounts are available under Ad Platforms → Manage Google Ads accounts in the HYPD app, and work across several accounts — see "Working with Multiple Ad Accounts in Claude".

How responses work

HYPD can respond with text summaries, tables for side-by-side comparisons, and charts for trends. Just ask for what you need: "Add a graph" or "Show me a table".

Is my data stored?

No. Your data is fetched in real time to answer your question and then discarded. HYPD only stores account identifiers, encrypted OAuth tokens, and your chat history. See the Security, Privacy & Data Access collection for details.